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Referral or word-of-mouth program copy that avoids feeling transactional
Design the copy for a referral program for product_name, offering referral_incentive for successful referrals, without making the ask feel like a transactional bribe.
Who our best current customers actually are and why they'd genuinely want to refer us (not assumed, based on what you know): customer_context
Do this:
1. Write the in-app or email ask that introduces the referral program, leading with a genuine reason someone would want to share this (a real outcome they got), not leading with the incentive amount, that reads as bribery-first and undercuts trust.
2. Write the actual referral message template the customer would send to their contact, in a voice that sounds like a real person recommending something, not a forwarded marketing email, since a stiff template rarely gets used or gets used but reads badly to the recipient.
3. Write the thank-you/confirmation copy after a successful referral, closing the loop clearly (what happens next, when they get the reward) without being effusive to the point of insincerity.
4. Flag if the incentive amount itself seems mismatched to the ask (too small to matter, or so large it undermines the 'genuine recommendation' framing entirely, making it read as paid promotion), based on what you know about the product's price point.
5. Suggest one non-monetary framing we could test alongside the incentive, for customers who'd refer anyway and might respond better to a status or impact-based ask than a cash reward.