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Pricing page copy that handles objections honestly
Write pricing page copy for product_name with tiers: tier_names_and_prices.
What makes people hesitate at each tier (be honest, tell me the real objection, not a soft version): real_objections_per_tier
Do this:
1. For each tier, write a one-line description that states who it's actually for (a specific customer profile, not 'perfect for growing teams').
2. Address the real objection for each tier directly in the copy near that tier, don't bury objection-handling in a separate FAQ if it's decision-critical.
3. Write the feature comparison so the differences between tiers are genuinely clear, a prospect should be able to self-select correctly without contacting sales, unless that's actually the intended friction point (tell me if it is).
4. If there's a 'most popular' or recommended tier, justify why in copy terms, not just a badge with no reasoning given.
5. Write one FAQ answer addressing the single most common pricing pushback you'd expect (based on the objections I gave you), answered directly and specifically, not deflected with 'reach out to our team.'
Avoid vague tier names like 'Pro' with no differentiation logic explained anywhere on the page.