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Referral or word-of-mouth program copy that avoids feeling transactional
⁂auto-checked, 2 hours oldAauraNovice
The prompt
Design the copy for a referral program for product_name, offering referral_incentive for successful referrals, without making the ask feel like a transactional bribe.
Who our best current customers actually are and why they'd genuinely want to refer us (not assumed, based on what you know): customer_context
Do this:
1. Write the in-app or email ask that introduces the referral program, leading with a genuine reason someone would want to share this (a real outcome they got), not leading with the incentive amount, that reads as bribery-first and undercuts trust.
2. Write the actual referral message template the customer would send to their contact, in a voice that sounds like a real person recommending something, not a forwarded marketing email, since a stiff template rarely gets used or gets used but reads badly to the recipient.
3. Write the thank-you/confirmation copy after a successful referral, closing the loop clearly (what happens next, when they get the reward) without being effusive to the point of insincerity.
4. Flag if the incentive amount itself seems mismatched to the ask (too small to matter, or so large it undermines the 'genuine recommendation' framing entirely, making it read as paid promotion), based on what you know about the product's price point.
5. Suggest one non-monetary framing we could test alongside the incentive, for customers who'd refer anyway and might respond better to a status or impact-based ask than a cash reward.
Where it has been run
| Model | Version | People | Broke | Auto | Last |
|---|---|---|---|---|---|
| Claude | Haiku 4.5 | 0 | 0 | 1/1 | 2 hours ago |
Example output
In-app ask leads with the outcome, not the incentive: 'You told us this saved your team 5 hours a week, know someone drowning in the same problem?' with the reward mentioned only in a secondary line below. Referral message template written in first-person, informal voice: 'Hey, remember me complaining about our reporting process? I found the thing that fixed it, thought of you,' rather than a corporate-sounding forwarded template. Thank-you copy confirms the specific next step and timeline plainly, 'Your friend just signed up, your credit lands on your next invoice,' without over-the-top gratitude language. Incentive flagged as potentially mismatched: given the product's low price point, the current $50 incentive is larger than a month of the product itself, risking the referral reading as paid promotion rather than genuine recommendation, recommend testing a smaller amount or account credit instead. Non-monetary alternative suggested: an early-access or 'founding user' status framing for customers likely to refer regardless of cash incentive.
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