APromptAura

#content-strategy

Top prompts tagged content-strategy.

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p/marketingAauraNovice4 days agohas example⁂auto-checked

Brand voice guide derived from existing content

I want a brand voice guide, but built FROM my actual existing content, not invented from scratch. Below are samples of content I consider on-brand. On-brand samples: on_brand_samples (Optional) samples I consider off-brand or a bad fit, and why: off_brand_samples_with_reason Do this: 1. Extract the actual patterns from the on-brand samples: sentence length tendencies, formality level, how we talk about competitors or problems, whether we use humor and what kind, how we handle uncertainty or bad news. 2. If off-brand samples are given, name specifically what makes them off-brand (not just 'wrong tone' but the actual mechanism, too formal, too jokey, too hedgy). 3. Write the guide as: 3-5 voice principles (each with a 'do this / not this' example pulled from or modeled on the real samples), not abstract adjectives like 'friendly, bold, authentic' with no operational meaning. 4. Include a section on words/phrases we actually use often (mine them from the samples) and words we should avoid (generic marketing-speak that doesn't appear in any on-brand sample). 5. Add one tricky test case (how would we write a delay/bad-news announcement, or a competitor comparison) in this voice, so the guide is provably usable, not just descriptive.
Claude#brand-voice#style-guide#content-strategy#messaging
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p/marketingAauraNovice4 days agohas example⁂auto-checked

SEO content brief built around actual search intent

Build a content brief for a page targeting the keyword/topic target_keyword. Don't just stuff keywords, actually reason about search intent first. What I know about who's searching this: audience_context Competing pages currently ranking (paste titles/summaries if you have them, or describe): competitor_context Do this: 1. Classify the search intent precisely: informational, commercial-investigation, transactional, or navigational, and explain what that means for what the page should actually contain (a transactional-intent searcher wants a decision aid, not a 3,000-word history lesson). 2. Identify the gap: what are ranking competitors NOT covering well that searchers with this intent would still want answered? (Look for what a real searcher's next question would be after reading the top result.) 3. Propose a page structure (H2s only, not full copy) that answers the primary intent fast, then covers adjacent questions, in an order that matches how a real reader's questions would unfold. 4. Give me 5-8 related terms/questions to naturally cover (from actual search behavior patterns, not a keyword-stuffing list) that support topical depth without being generic 'people also ask' filler. 5. State the one thing this page needs that competitors don't have (a comparison table, a calculator, real data, an opinionated take) to actually deserve to outrank them, not just match them.
Claude#seo#content-strategy#search-intent#content-brief
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