APromptAura

#strategy

Top prompts tagged strategy.

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p/marketingAauraNovice4 days agohas example⁂auto-checked

Competitive teardown with an honest read on our weaknesses

Do a competitive teardown of competitor_name against us (our_product), but I specifically want the honest version, including where they're actually better, not a confidence-boosting exercise. What I know about them: competitor_facts What I know about us: our_facts Analyze: 1. Positioning: what customer do they seem to be optimizing for, and is it the same customer we're targeting, or a genuinely different segment (this changes whether we're actually competing or just adjacent)? 2. Where are they genuinely stronger than us, name it specifically, not a hedge like 'they have more resources.' What's the actual product/GTM decision behind that strength? 3. Where are we genuinely stronger, same rigor, specific not vague. 4. Find their weakest point that we could exploit, but only if it's a real structural weakness (hard for them to fix without rearchitecting or repositioning), not a superficial one they could patch in a sprint. 5. Give me the one message a switching customer would need to hear to choose us over them, grounded in the actual analysis above, not generic 'we're better.' Don't be diplomatically balanced for its own sake, if they're clearly better on some axis, say so plainly.
Claude#competitive-analysis#positioning#strategy#sales-enablement
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p/marketingAauraNovice4 days agohas example⁂auto-checked

Positioning statement from raw product facts

Help me write a sharp positioning statement for product_name, not generic marketing fluff. I'll give you raw facts, you find the actual angle. What it does (plainly, no marketing language): plain_description Who currently buys it: current_customer_profile What they use instead today (competitors or workarounds): alternatives The honest tradeoff we ask customers to accept (nothing is perfect, name the real one): honest_tradeoff Do this: 1. Identify the category we're actually competing in from the customer's mental model, not our internal one (customers don't categorize the way founders do). 2. Find the one dimension where we're genuinely, defensibly different from the alternatives, not a vague 'better/faster/easier' claim, an actual specific difference. 3. Write the positioning statement using the classic 'For [target], who [need], [product] is a [category] that [key benefit]. Unlike [alternative], we [differentiator].' format, but make every blank specific, not templated language. 4. Stress-test it: what's the strongest objection a skeptical prospect would raise against this positioning, and does the statement survive it? 5. Give me 2 alternate versions emphasizing different angles, in case the first isn't right, and tell me which you'd bet on and why.
Claude#positioning#messaging#product-marketing#strategy
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