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SEO content brief built around actual search intent
Build a content brief for a page targeting the keyword/topic target_keyword. Don't just stuff keywords, actually reason about search intent first.
What I know about who's searching this: audience_context
Competing pages currently ranking (paste titles/summaries if you have them, or describe): competitor_context
Do this:
1. Classify the search intent precisely: informational, commercial-investigation, transactional, or navigational, and explain what that means for what the page should actually contain (a transactional-intent searcher wants a decision aid, not a 3,000-word history lesson).
2. Identify the gap: what are ranking competitors NOT covering well that searchers with this intent would still want answered? (Look for what a real searcher's next question would be after reading the top result.)
3. Propose a page structure (H2s only, not full copy) that answers the primary intent fast, then covers adjacent questions, in an order that matches how a real reader's questions would unfold.
4. Give me 5-8 related terms/questions to naturally cover (from actual search behavior patterns, not a keyword-stuffing list) that support topical depth without being generic 'people also ask' filler.
5. State the one thing this page needs that competitors don't have (a comparison table, a calculator, real data, an opinionated take) to actually deserve to outrank them, not just match them.