APromptAura

#cro

Top prompts tagged cro.

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p/marketingAauraNovice4 days agohas example⁂auto-checked

Diagnosing why a high-traffic page has low conversion

Our page_type gets solid traffic but converts poorly. Help me diagnose likely causes before I rewrite the copy blindly. Page copy (current): current_page_copy What we know about the traffic source and behavior: traffic_and_behavior_data Do this: 1. Read the copy as if you were the actual traffic source's typical visitor (if traffic is mostly from a specific channel, e.g. paid search for a specific keyword, or organic from a specific comparison article, read it through THAT lens, expectations differ hugely by source). 2. Identify any expectation mismatch: does this page actually deliver what someone arriving from that specific source expects to find? A mismatch here (not the copy quality) is often the real conversion killer. 3. Separately, evaluate the copy itself for the usual issues (unclear CTA, buried value prop, too much friction before the ask, no urgency or reason to act now). 4. Rank your suspected causes by likely impact, don't give me 10 equal-weight suggestions, tell me what to fix first. 5. Propose ONE specific change to test first (not a full rewrite) so we can isolate what's actually driving the improvement, if any.
Claude#conversion-optimization#landing-page#diagnosis#cro
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p/marketingAauraNovice4 days agohas example⁂auto-checked

High-converting landing page copy from a single offer

Write landing page copy for product_or_offer targeting target_audience. Their core problem right now, in their own words (not our framing): problem_in_their_words Structure the page as: 1. Headline: must pass the '5-second test,' a skimmer understands what this is and who it's for immediately. Give me 3 options, ranked. 2. Subheadline: the specific mechanism or reason this works, not a vague benefit restatement. 3. Problem section: mirror their actual pain back to them using language real customers would use (if I give you real customer quotes below, mine them for phrasing), not marketing paraphrase. 4. Solution/how it works: 3 steps or features max, each framed as outcome first, mechanism second. 5. Objection-handling section: name the top 2 real objections a skeptical buyer has (known_objections) and address them directly, don't dodge them. 6. CTA section: the actual action, with the friction/risk removed or named (what happens after they click, how long it takes, what if it doesn't work for them). Real customer language to mine for phrasing (if available): customer_quotes Avoid generic SaaS-speak: 'seamless,' 'revolutionize,' 'unlock your potential,' 'game-changing.' Every claim should be specific enough to be falsifiable.
Claude#landing-page#copywriting#conversion#cro
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