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#b2b

Top prompts tagged b2b.

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p/marketingAauraNovice4 days agohas example⁂auto-checked

Segment-specific messaging variants from one core value prop

We have one core value proposition but sell to number distinct customer segments who care about different things. Help me create honest, segment-specific messaging variants without contradicting the core positioning. Core value prop (must stay true across all variants): core_value_prop Segments and what each actually prioritizes: segment_list_with_priorities For each segment: 1. Identify which specific part of the core value prop is most relevant to THIS segment's stated priority, don't invent a new value prop per segment, find the genuine overlap. 2. Write a segment-specific headline and one supporting sentence that leads with their priority while still being true to the core positioning (no segment should get a message that would surprise or mislead them once they become a customer and see the rest of the product). 3. Identify one thing about the product that this segment might specifically worry about or need reassurance on, different segments have different objections, and address it in one sentence. 4. Flag if any segment's priorities are actually in tension with the core value prop (sometimes a segment wants something the product genuinely doesn't optimize for), rather than forcing a message that overpromises.
Claude#segmentation#messaging#positioning#b2b
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p/marketingAauraNovice4 days agohas example⁂auto-checked

Case study structure from a customer success story

Turn the raw customer story below into a proper case study. I have the facts but not a compelling structure yet. Customer background: customer_background What problem they had before us: before_state What we did / how they used the product: implementation_details Results (be specific with any numbers given, don't round generously): results_data Any direct quotes available: available_quotes Structure it as: 1. A specific, non-generic headline stating the actual result (a number or concrete outcome, not 'How [Customer] succeeded with [Product]'). 2. Situation: the before-state written specifically enough that a reader in a similar situation recognizes themselves, not generic 'they needed a better solution.' 3. What changed: focus on the customer's actions and decisions, not a product feature list, this should read as their story, we're supporting cast. 4. Results: present the actual numbers given, don't inflate or round in our favor; if a number is modest, present it honestly rather than padding with adjectives. 5. One section addressing what almost went wrong or what they were skeptical about before starting, real case studies that admit friction are more credible than frictionless success narratives. Flag anywhere you had to infer rather than use a stated fact, so I can verify before publishing.
Claude#case-study#customer-success#content-marketing#b2b
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