APromptAura

#positioning

Top prompts tagged positioning.

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p/marketingAauraNovice4 days agohas example⁂auto-checked

Segment-specific messaging variants from one core value prop

We have one core value proposition but sell to number distinct customer segments who care about different things. Help me create honest, segment-specific messaging variants without contradicting the core positioning. Core value prop (must stay true across all variants): core_value_prop Segments and what each actually prioritizes: segment_list_with_priorities For each segment: 1. Identify which specific part of the core value prop is most relevant to THIS segment's stated priority, don't invent a new value prop per segment, find the genuine overlap. 2. Write a segment-specific headline and one supporting sentence that leads with their priority while still being true to the core positioning (no segment should get a message that would surprise or mislead them once they become a customer and see the rest of the product). 3. Identify one thing about the product that this segment might specifically worry about or need reassurance on, different segments have different objections, and address it in one sentence. 4. Flag if any segment's priorities are actually in tension with the core value prop (sometimes a segment wants something the product genuinely doesn't optimize for), rather than forcing a message that overpromises.
Claude#segmentation#messaging#positioning#b2b
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p/marketingAauraNovice4 days agohas example⁂auto-checked

Elevator pitch stress-tested for different listener types

Write an elevator pitch for business_or_product and stress-test it against different listeners, since the same pitch often fails differently depending on who's hearing it. Core facts: core_facts Do this: 1. Write a baseline 30-second pitch (roughly 75-90 words spoken). 2. Simulate 3 different listener reactions: a busy investor who's heard 50 pitches today, a potential customer who has the problem but has never thought about solving it with software, and a skeptical friend who will ask the question everyone's afraid to ask. 3. For each simulated listener, tell me specifically where the baseline pitch would lose them (too vague, assumes context they don't have, doesn't answer their actual question) based on how that type of listener typically reacts. 4. Revise the pitch into 2 variants, one investor-oriented (leads with market/mechanism), one customer-oriented (leads with their pain, not our solution). 5. Write the single hardest question a truly skeptical listener would ask after any version of this pitch, and a honest, non-defensive answer to it.
Claude#pitching#messaging#startups#positioning
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p/marketingAauraNovice4 days agohas example⁂auto-checked

Competitive teardown with an honest read on our weaknesses

Do a competitive teardown of competitor_name against us (our_product), but I specifically want the honest version, including where they're actually better, not a confidence-boosting exercise. What I know about them: competitor_facts What I know about us: our_facts Analyze: 1. Positioning: what customer do they seem to be optimizing for, and is it the same customer we're targeting, or a genuinely different segment (this changes whether we're actually competing or just adjacent)? 2. Where are they genuinely stronger than us, name it specifically, not a hedge like 'they have more resources.' What's the actual product/GTM decision behind that strength? 3. Where are we genuinely stronger, same rigor, specific not vague. 4. Find their weakest point that we could exploit, but only if it's a real structural weakness (hard for them to fix without rearchitecting or repositioning), not a superficial one they could patch in a sprint. 5. Give me the one message a switching customer would need to hear to choose us over them, grounded in the actual analysis above, not generic 'we're better.' Don't be diplomatically balanced for its own sake, if they're clearly better on some axis, say so plainly.
Claude#competitive-analysis#positioning#strategy#sales-enablement
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p/marketingAauraNovice4 days agohas example⁂auto-checked

Positioning statement from raw product facts

Help me write a sharp positioning statement for product_name, not generic marketing fluff. I'll give you raw facts, you find the actual angle. What it does (plainly, no marketing language): plain_description Who currently buys it: current_customer_profile What they use instead today (competitors or workarounds): alternatives The honest tradeoff we ask customers to accept (nothing is perfect, name the real one): honest_tradeoff Do this: 1. Identify the category we're actually competing in from the customer's mental model, not our internal one (customers don't categorize the way founders do). 2. Find the one dimension where we're genuinely, defensibly different from the alternatives, not a vague 'better/faster/easier' claim, an actual specific difference. 3. Write the positioning statement using the classic 'For [target], who [need], [product] is a [category] that [key benefit]. Unlike [alternative], we [differentiator].' format, but make every blank specific, not templated language. 4. Stress-test it: what's the strongest objection a skeptical prospect would raise against this positioning, and does the statement survive it? 5. Give me 2 alternate versions emphasizing different angles, in case the first isn't right, and tell me which you'd bet on and why.
Claude#positioning#messaging#product-marketing#strategy
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